Technology is transforming how clubs operate and how members engage, but what happens when some of your most valued members aren’t exactly tech enthusiasts?
Whether it’s a new booking app, digital check-in system, or self-service portal, change can feel overwhelming for those who didn’t grow up swiping and tapping. And while many members may welcome these upgrades, others may need a little extra support to adapt.
The good news? With the right approach, you can bring everyone along on the journey and ensure your investment in tech delivers value across your entire club community.
Let’s explore a few practical ways to introduce new technology to your less tech-savvy members.
1. Choose Technology That’s Truly User-Friendly
Before we even get to the “how,” let’s talk about the “what.” Not all digital tools are created equal, and the best ones are designed to be simple, intuitive, and accessible for users of all comfort levels.
Here are some things to look for:
- Clean, uncluttered interfaces
- Large buttons and clear fonts
- Step-by-step flows (with no surprises)
- Mobile-friendly design
- Accessibility features (like voice commands or screen readers)
Tech adoption starts with smart selection. If a tool feels confusing or clunky from the start, no amount of hand-holding will make it work for your members.
2. Start With a Personal Introduction
For many less tech-savvy members, what matters most is not the technology – it’s the human connection behind it.
So instead of launching a new system via email or an app update, host an in-person demo or info session. This gives members a chance to ask questions, get hands-on experience, and see the value of the new system in real time.
Better yet, make it personal:
- Set up a “Tech Help Desk” in the lounge or front desk.
- Schedule one-on-one walkthroughs.
- Offer friendly support from familiar staff, not just IT teams.
When members feel seen and supported, they’re more likely to give new tools a chance.
3. Communicate Clearly (and Often)
Tech rollouts fail when communication falls flat. So when introducing new systems, be sure to explain:
- What the new tool is for
- Why it’s being introduced
- How it benefits them
- What they need to do (and when)
Keep your messaging simple and jargon-free. Avoid words like “platform,” “interface,” or “automation.” Instead, use familiar language: “Use this new tool to book your tee time,” or “Tap here to check in faster.”
And don’t rely on just one channel. Use signage, emails, phone calls, staff conversations – even the club newsletter.
4. Provide Simple Step-by-Step Guides
Sometimes, a good visual is all it takes. Create short, clear guides that walk members through the process. Include:
- Screenshots
- Bullet points
- Plain language instructions
Keep each guide focused on one task at a time, such as booking a class or logging in. Try printing these guides and keeping them at the front desk or in lockers. You can also include them in welcome packets for new members.
Bonus tip: Create short video walkthroughs that show a screen recording of someone using the tool, with voice narration. These can be incredibly effective for members who prefer to see how something works.
5. Lean on Peer Support
Who do your members trust? Other members.
If a group of tech-savvy members already uses the new system and loves it, invite them to become informal ambassadors.
They can:
- Help answer questions during events
- Encourage friends to try the tools
- Share tips in a member newsletter or social group
Sometimes, all it takes is a little friendly nudge from a peer to change someone’s mindset.
6. Celebrate Small Wins and Share Feedback
Recognize members who’ve made the leap and learned something new. A little encouragement can go a long way.
You might:
- Highlight success stories in your newsletter
- Share quotes from members who had a positive experience
- Give a small reward for trying the tool for the first time
At the same time, listen closely. Encourage feedback, and use it to fine-tune how you introduce and support new technologies. Your members’ experience should shape your approach, not the other way around.
7. Offer Ongoing Support
Introducing tech is not a one-time event – it’s an ongoing journey. Make sure support is always available, even after the initial rollout.
That might mean:
- Keeping tech guides updated
- Making sure staff know how to help
- Creating a “Help” section in your club app or website
- Working with your IT service partner to monitor adoption and address roadblocks
Members should feel like help is always just a conversation away.
Helping All Members Feel at Home in a Digital Club
Every club has a mix of members – some eager for change, others more cautious. And that’s okay.
Introducing technology the right way isn’t about speed; it’s about inclusion. When your members feel supported, respected, and involved, they’re far more likely to embrace what’s new.
At Club Support, we specialize in helping clubs navigate this transition smoothly. From selecting the right tech to supporting member adoption, we’re here to help make your club more connected and efficient for everyone.
Want to talk about your club’s next step forward? Reach out to our team – we’d love to help.
